When Professor Park travels for business, she always rents her car through Station Rental Company because no matter the office location they honor her corporate rate. On her most recent three business trips, Professor Park has rented her car through Station Rental Company and she received her normal rate for the
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michell96 4 months ago
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The service characteristic this scenario best exemplifies is the variability characteristic of service.

What is variability?

This principle implies the quality or characteristics of the same product might slightly change from provider to provider or from time to time.

How does the scenario presented illustrate variability?

In this scenario, the renting service is not the same at Okhlahoma, which shows the way a service changes due to location.

Note: This question is incomplete; here is the complete question:

When Professor Park travels for business, she always rents her car through Station Rental Company because no matter the office location they honor her corporate rate. On her most recent three business trips, Professor Park has rented her car through Station Rental Company and she received her normal rate for the first two trips to Idaho and Florida, but she received a higher rate for the last trip to Oklahoma. Professor Park completed an online survey to express her disappointment that her normal rental rate was not honored at the Oklahoma rental office. This scenario is an example of which service characteristic? (1 point)

Marketability

Inseparability

Variability

Intangibility

Learn more about variability in: https://brainacademy.pro/question/15078630

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